Case Study: A-1 Radon
Client Profile
A-1 Radon is a well-established company specializing in radon testing and mitigation services in Green Bay, Wisconsin. Known for its professionalism and commitment to safeguarding local communities from the hazards of radon, the company strives to offer efficient, reliable, and affordable services.
Problem
Despite having invested significantly in Google Ads, A-1 Radon was faced with high expenditures and a disappointingly low conversion rate. Their existing website and sales funnel were not effective in transforming site visitos into tangible business, leading to an inefficient use of their advertising budget.
Solution
We undertook an extensive revision and optimization of A-1 Radon's Google Ads, implemented a brand new, intuitive website, and crafted a streamlined sales funnel designed to turn visitors into customers.
Benefit
This comprehensive solution provided a steady influx of leads across all targeted locations, ensuring A-1 Radon's services reached more customers and at a far more cost-effective rate than previously possible.
The Challenge
Prior to our start, A-1 Radon was grappling with an increasingly expensive Google Ads campaign that failed to convert clicks into customers. Their existing website lacked the necessary elements to captivate and engage visitors, leading to high bounce rates and missed business opportunities.
In a market saturated with competitors, A-1 Radon was faced with the daunting task of standing out.
Despite providing superior services, the company struggled to effectively communicate this distinction to their target audience. High advertising expenditures with low conversion rates were limiting their growth potential and straining their resources.
Old Website
New Website
The Solution
Our team developed a comprehensive plan to address A-1 Radon's challenges and unlock their growth potential. The plan included an overhaul of their Google Ads, making them more targeted and cost-effective. We also redesigned their website, making it more user-friendly, visually appealing, and better equipped to retain visitors.
In addition to this, we revamped their sales funnel, transforming it into a streamlined process that guides potential customers from the point of first contact to the final sale. We introduced strategic call-to-actions, informative content, and testimonials to build trust and foster a relationship with potential clients.
The process also included studying the competitor landscape, understanding the target audience better, and focusing on keywords that potential customers were using to search for radon testing and mitigation contractors in Green Bay, Appleton and surrounding areas.
In essence, we crafted a powerful and targeted online presence for A-1 Radon that leverages their strengths and enhances their visibility to their target customers.
The Results: The A-1 Radon project resulted in some impressive success metrics:
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52.3% More Google Ads leads without increasing the budget
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82.5% Increase in the website's conversion rate.
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38% Increased time spent on page, resulting from more qualified clicks.
Full breakdown:
- We increased the number of inbound phone calls and contact form submissions from Google Ads by 52.3% without an increase in the Google Ads budget.
- By launching a new website and implementing the proper analytics and tracking, we increased the conversion rate by 82.5%.
- This was all completed without raising the Google Ads budget.
- As a result of better clicks and a sharper sales funnel, users spend 38% longer on the website reading information about radon and A-1 Radon's services.
Most importantly, A-1 Radon saw a return on their initial investment in a very short period of time.
"From the start AdeptPlus has been fantastic from their communication to doing their homework with the field of work that I’ve hired them for. I will continue to refer them from here on my business has grown. I'm just in the first month can’t wait to see what the future brings.
They are a true asset to any radon mitigation business.”
— Jim Gibson, Owner, Radon Removal
The Bottom Line
Our web redesign and ongoing marketing services have helped A-1 Radon fill their pipeline to start profitably testing and mitigating more properties with the dedication to customer service for which they’d prefer to be known.
Take the same first step that A-1 Radon took: apply for a strategy call to see how we can get you more leads.
